Unique Germany
LARA Prime Travel - we make it happen
For over 20 years, LARA Prime Travel has been a trusted MICE and destination management expert in the German-speaking markets.
As a luxury inbound Destination Management Company based in the heart of Munich since 2005, we provide professional on-the-ground services for international B2B clients, corporations, and travel agencies.From our Munich headquarters, we plan, manage, and coordinate projects across Germany, Austria, and Switzerland, delivering tailor-made travel and event solutions that meet the highest international standards. Our expertise includes incentive programs, corporate meetings, conferences, and special events, as well as individually designed sports and adventure travel concepts. Each project is approached with a strong focus on structure, efficiency, and flawless execution.
LARA Prime Travel is known for its strong local presence and long-standing relationships with carefully selected service providers, venues, hotels, and event partners. Our extensive network allows us to secure exclusive access, reliable logistics, and competitive conditions while maintaining flexibility and transparency throughout the planning process. Acting as an extension of our clients’ teams, we provide hands-on project management, clear communication, and dependable operational support on site.
Our established market position and proven negotiating power ensure optimal value for money without compromising on quality. With a deep understanding of corporate requirements and international expectations, we deliver seamless destination solutions that combine business objectives with memorable experiences across the DACH region.
Germany is a destination of quality, diversity, and distinction.
From the Baltic Sea to the Bavarian Alps, Germany offers an extraordinary combination of landscapes, cities, and cultural experiences that make it an ideal setting for high-end travel and corporate programs. Its regions blend tradition and innovation, providing authentic experiences alongside modern infrastructure, which ensures seamless, efficient, and memorable journeys for premium clients. Each city and region has its own character: historic capitals with iconic architecture, vibrant metropolitan hubs with contemporary flair, and scenic countryside offering immersive cultural and natural encounters.
As an experienced inbound destination management company, we design tailor-made programs that go far beyond standard tours. Our services focus on premium leisure, corporate travel, and incentive programs, combining operational excellence with creativity and flexibility. Each itinerary is developed in close consultation with our B2B partners to ensure it aligns perfectly with the expectations of their clients, providing both uniqueness and practical reliability. Our approach ensures that every program, from small VIP groups to large-scale corporate events, delivers exceptional quality and memorable experiences.
In partnership with our trusted international partners, we also offer multi-destination journeys linking Germany with Austria and Switzerland. These carefully crafted itineraries allow guests to experience the diversity and richness of Central Europe in a seamless way, adding value to complex travel projects and offering a broader perspective for premium clients. By combining destinations, services, and insights, we help our partners present Germany not just as a location, but as a strategic, versatile choice for incentive, corporate, and luxury travel.